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September 2025

The September release focuses on data exploration, stronger backend performance, and safer campaign execution. From the beta launch of our Streamlit-powered Data Canvas to refactored schedulers, WhatsApp campaign improvements, and execution safeguards, these updates are designed to give you more control, consistency, and confidence in running large-scale marketing operations.

What’s New

Streamlit App (Data Canvas) – Beta Ready

We’ve introduced the Streamlit-powered Data Canvas in beta, giving users a flexible interface for exploring, visualizing, and interacting with their customer data directly within FirstHive.

What This Means for You:

  • Interactive Data Exploration: Quickly analyze and visualize customer data without needing external BI tools.
  • Faster Insights to Action: Move from raw data to campaign-ready intelligence in a single workspace.
  • Flexible Beta Access: Early adopters can test-drive and share feedback to shape the next evolution of Data Canvas.

Enhancements

WhatsApp Campaign Rewrite

We’ve updated the WhatsApp Campaign module (v2.6) for smoother campaign creation and execution.

What This Means for You:

  • Streamlined Campaign Flow: Reduced complexity in setup for faster campaign creation.
  • Improved Reliability: Stronger backend handling ensures fewer disruptions during execution.
  • Future-Ready Foundation: A refactored structure prepares the module for upcoming feature rollouts.

Segment Refresh Refactoring (FirstHive Engage Java)

The segment refresh scheduler has been re-engineered in v2.6 to boost efficiency and reduce processing lag.

What This Means for You:

  • Faster Segment Updates: Campaigns now run on fresher audience data.
  • Improved Scalability: Handles larger audience segments without delays.
  • Stronger Performance Backbone: Ensures stability as data volumes grow.

Campaign Execution Improvements

We’ve introduced background processing and execution safeguards to enhance campaign reliability.

What This Means for You:

  • Execute Button Safeguard: The Execute button is now disabled when no users are present, preventing accidental sends.
  • Background User Addition: Large-scale user additions are now processed in the background, reducing system load.
  • HTML Upload Support: Campaign setup is more flexible with direct HTML file uploads enabled.

Bug Fixes

Scheduler Stability

Fixed issues with the FirstHive scheduler by migrating communication APIs to Redis, improving consistency across apps.

WorldSwipe Approval Error

Corrected the message shown when approvers attempted to approve already-cancelled orders; the system now displays the correct status.

FH Execute Button

Fixed inconsistencies in execution where campaigns could be triggered with zero users; the button now stays disabled until valid users are added.