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May 2025

This month, we’re bringing Gen AI to the heart of your CDP experience with Eddie, your intelligent multi-agent assistant. Expanded integrations with Sinch and JIOCX enhance omnichannel delivery, while smarter campaign alerts, Facebook sync handling, and real-time opt-in management improve execution reliability. With Lookalike Modeling now live across all accounts and fresh analytics in Voltas, your targeting and insights just got sharper.

What’s New

Eddie Bot Phase 2 – Your AI CDP Assistant [Beta]

Meet Eddie – FirstHive’s Gen AI-powered, multi-agent assistant built to streamline your CDP operations. Eddie can now help you analyze data, generate campaign creatives, build segments, set up automations, and even assist with platform navigation.

What This Means for You:

  • Multi-agent intelligence: Handles campaign creation, data analysis, segmentation, and automation setup through a conversational interface.
  • Gen AI-powered creativity: Generates campaign content based on type, objective, and context.
  • Always-on assistant: Trained on FirstHive’s knowledge base to guide users through features, workflows, and best practices.
  • Supports multilingual inputs: Includes language translation support for broader usability.

AI-Powered Content Generation – Email Subject Lines [Beta]

FirstHive now includes Gen AI-based content generation for email subject lines, as part of the Data Activation layer. This is one of several ML/AI enhancements rolling out across the full data flow—from ingress to activation.

What This Means for You:

  • Smarter activation: AI helps personalize subject lines for better open rates.
  • Integrated workflow: Available directly during campaign creation inside the platform.
  • Part of a broader AI roadmap: More intelligent features to come across data enrichment and orchestration.

Lookalike Model – Live Across All Accounts [Beta]

Our Lookalike Modeling is now fully live across all customer accounts.

What This Means for You:

  • Smarter targeting: Automatically generate lookalike segments to reach similar high-value users.
  • Integrated workflow: Use lookalikes directly in audience creation and campaign targeting.

Campaign Dashboard (Email)

A new Email Campaign Dashboard is now live, offering a focused view of performance metrics, delivery insights, and engagement trends—all in one place.

What This Means for You:

  • Faster performance insights: Track sends, opens, clicks, and failures at a glance.
  • Simplified navigation: Easily filter by campaign, date range, or audience segment.
  • Improved troubleshooting: Drill down into delivery or engagement issues quickly.

Sinch Integration (Email)

FirstHive now integrates with Sinch as an official email delivery provider.

What This Means for You:

  • More flexibility: Route campaigns through Sinch alongside other supported vendors.
  • Reliable delivery: Use Sinch for improved scale and performance across global campaigns.

JIOCX Integration (Email and SMS)

FirstHive now supports JIOCX as a new backend vendor for both Email and SMS delivery. Demo completed and testing is underway with brand-custom templates.

What This Means for You:

  • Expanded vendor choice: Leverage JIOCX as part of your multi-channel orchestration strategy.
  • Improved regional delivery: Especially relevant for campaigns in India and nearby markets.

Enhancements

Facebook Audience Push – Error Handling

Improved the error handling logic for Facebook Audience Push to make syncing and targeting more resilient.

What This Means for You:

  • Fewer push errors: Better retry and fallback mechanisms during sync failures.
  • Improved campaign stability: Reduced chance of audience mismatch or incomplete uploads.

WhatsApp Opt-in – Datalist Cleanup

Removed WhatsApp opt-in records from the Datalist for users who’ve opted out, ensuring cleaner targeting.

What This Means for You:

  • Better audience hygiene: Exclude users who no longer consent from future messages.
  • Simplified compliance: Aligns with opt-in data protection best practices.

Campaign Alert – Email Notifications for Failures/Delays

FirstHive can now send automated email alerts when any campaign experiences a failure or delay in execution.

What This Means for You:

  • Proactive monitoring: Get notified immediately to take action.
  • Faster resolution: Identify issues before they impact performance.

SMS Credit Visibility – Program-wise (SuperAdmin)

Super Admins can now view SMS credits split by program, giving clearer insights into usage patterns.

What This Means for You:

  • Better credit tracking: Monitor and optimize messaging budgets across different programs.
  • Improved governance: Helps allocate credits more effectively within large teams.

FH Insights Activation

FH Insights is now available in the a few customer instances, providing access to analytical dashboards and data stories.

What This Means for You:

  • Deeper visibility: Analyze customer and campaign performance in one place.
  • Strategic insights: Use data to refine audience strategy and content planning.

Aerospike Refresh Interval Update

Adjusted the Aerospike cache refresh timing to 24 hours for improved data consistency and system performance.

What This Means for You:

  • Better data reliability: Fewer sync lags and improved processing during peak usage.
  • System tuning: Optimized backend performance to support scale.

Bug Fixes

Campaign Execution Alerts

Fixed an issue where certain campaign execution errors were not triggering alerts. Notifications are now sent reliably for both delays and failures, helping teams respond quickly.

Facebook Audience Push Sync

Resolved an inconsistency in error capture that occasionally caused audience sync issues. Facebook push logic is now more robust and consistent.

WhatsApp Opt-in Display

Corrected an issue in the Datalist where opted-out users were still appearing under WhatsApp opt-in. The list now reflects real-time consent status accurately.