March 2025

This month’s updates focus on performance, flexibility, and ease of use across messaging, automation, and bug fixes. Whether you’re scaling RCS outreach or refining your journeys, we’ve made it faster and more reliable.

What’s New

RCS – ValueFirst Integration

FirstHive now supports RCS integration with ValueFirst as a messaging provider.

What This Means for You:

Provider flexibility: Choose ValueFirst as your RCS partner
Richer messages: Send carousels, buttons, and images
Broader reach: Expand RCS coverage across customer touchpoints

New Automation Canvas - [Beta]

We’re excited to launch the Beta version of the new Automation Canvas with major usability upgrades.

Key Features:

Drag-and-drop editor: Intuitive journey building
Editable source cohort: Modify journey origins after cloning
Mid-journey edits: Change channels and campaigns without restarting
Live automation editing: Adjust flows on the fly

What This Means for You:

More control: Tweak journeys as they run
Faster setup: Build and update campaigns effortlessly
Modern UX: Designed for marketing teams, not engineers

Enhancements

RCS Functionality – Performance Enhancements

We’ve optimized RCS messaging performance for faster delivery and improved reliability.

What This Means for You:

Lower latency: Messages send and arrive more quickly
Higher delivery success: Improved performance across supported carriers
Fewer interruptions: Reduced risk of delivery failures in campaigns

Improved Activity Feed Data View

We refreshed the Activity Feed UI for better structure and readability.

What This Means for You:

Easier scanning: Quickly view customer activity and events
Cleaner layout: Improved grouping of key data points
Faster insights: Access what matters without scrolling endlessly

Journey Automation – Workflow Enhancements

We’ve made several enhancements to the Journey Automation builder for smoother use.

What This Means for You:

Easier navigation: Especially in large or complex workflows
Fewer clicks: Edit steps faster and with less friction
Performance boost: Faster load and action time in automations

Bug Fixes

Cloned Segment Naming Issue

Fixed a bug where renaming a cloned segment caused certain conditions to disappear. Segment rules and fields now remain intact during renaming, ensuring cloning behaves predictably.

Inverse CTR – Save as Segment

Resolved an issue with the “Save as Segment” function when using inverse CTR filters. These conditions now save correctly, allowing accurate creation of segments based on negative engagement.

Journey Automation – Node Deletion Stability

Improved system behavior when deleting nodes in Journey Automation workflows. Nodes can now be removed without disrupting the remaining workflow structure.