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June 2025

This month’s updates focused on making your campaigns smarter, faster, and more dependable. From introducing AI-generated email subject lines to improving push campaign stability and tightening ad platform integrations, we’ve prioritized enhancements that boost both performance and reliability. Here’s a round-up of what’s new, improved, and resolved.

What’s New

AI-Powered Email Subject Line Generator [Beta]

We’ve introduced Gen AI-based subject line suggestions within Email Campaign creation to help you craft high-impact messages faster.

What This Means for You:

  • Smarter Copy, Less Effort: Generate compelling subject lines instantly with Gen AI.
  • Boosted Open Rates: AI-driven suggestions tailored to campaign context.
  • Faster Execution: Cut down on manual drafting and A/B test cycles.

Enhancements

Mobile Push Creation – Timeout Increased

To support high-volume campaigns, we’ve increased the processing time threshold for Mobile Push creation.

What This Means for You:

  • Greater Reliability: Push campaigns now handle large audiences more smoothly.
  • Fewer Timeouts: Reduced friction during message creation.
  • Improved Performance: Smoother platform behavior under heavier loads.

Campaign Monitoring – Email Alerts for Failures

You’ll now receive automatic email alerts when a campaign fails due to technical issues or configuration errors.

What This Means for You:

  • Real-Time Visibility: Instantly know when a campaign fails.
  • Faster Resolution: Quick troubleshooting with timely alerts.
  • Operational Efficiency: Reduce delays and customer impact.

Audience Push Stability – Google and WhatsApp

Enhanced error handling and stability for Google Audience and WhatsApp Audience pushes across environments.

What This Means for You:

  • Fewer Interruptions: Improved sync performance for ad audiences.
  • Better Error Insights: Clearer messages to help troubleshoot faster.
  • Consistent Delivery: Stable execution across media platforms.

Bug Fixes

Facebook Audience Push and WhatsApp Opt-In

Fixed an error that caused Facebook Audience pushes to fail and removed obsolete WhatsApp opt-in from the data list. Facebook audience syncs now run without interruption, and data hygiene has improved with the opt-in cleanup.

Aerospike Refresh Adjustment

Updated the Aerospike refresh time to fetch data from 24 hours back instead of the default. This ensures more complete and recent data availability during campaign and analytics workflows.

Automation Play, Google Ads Push, and WhatsApp Vendor Fixes

Fixed issues where automation plays were being unintentionally disabled, Google Ads push threw unclear errors, and WhatsApp vendor logic was failing. These flows now work reliably, with clearer messaging and smoother execution.

is_unique Column Fix in Campaign Queries

Added the missing is_unique column in campaign query logic that caused data handling failures. Campaigns and audience segmentation now run without query errors.

Campaign Execution and Failure Alerts

Fixed issues causing some campaigns to get stuck due to backend delays and ensured that execution errors now trigger proper alerts. Campaigns now progress smoothly, and teams receive timely notifications for faster resolution of failures.

Basket Analysis Stability

Resolved inconsistencies in Basket Analysis data outputs caused by segmentation logic. Reports now reflect accurate consumer insights with stable delivery.