July 2025
This month, we’re rolling out a powerful set of upgrades to the FirstHive Campaign Module—focused on delivering faster campaign execution, smarter monitoring, and enterprise-grade reliability. Whether you’re running multi-channel campaigns or managing large volumes during peak seasons, these updates are designed to give you more control, better data, and less friction.
What’s New
Smart Campaign Load Management
We’ve introduced dynamic load-aware campaign execution that automatically adjusts based on system activity. This ensures smooth delivery even during high-traffic spikes and eliminates the risk of system overload.
What This Means for You:
- Always-On Reliability: Campaigns stay on track even during high-traffic periods
- Zero Overload Risk: System performance is optimized for stability
- Seamless Execution: Confidently schedule large-scale campaigns without disruption
Self-Healing Transactions
The platform can now intelligently recover from temporary system hiccups using automated retries and backoff mechanisms. This reduces manual intervention and ensures more campaigns complete without errors.
What This Means for You:
- Hands-Free Recovery: Temporary issues are resolved automatically
- Minimized Disruptions: Fewer delays caused by backend conflicts
- Less Support Dependency: Reduced need for manual intervention or escalations
Bot Detection for Engagement Accuracy
We’ve implemented a smart honeypot mechanism that detects and filters bot traffic from your campaign interactions. This ensures your analytics reflect only real user engagement, leading to more reliable reporting.
What This Means for You:
- Clean Data: Bot traffic no longer skews performance insights
- Accurate Metrics: Reliable engagement tracking for better decisions
- Better ROI Analysis: Optimize campaigns with confidence in the data
Enhancements
Aerospike-Powered Campaign Speed
Our high-speed caching engine, now integrated across all channels (Email, SMS, WhatsApp, RCS), accelerates campaign delivery by reducing reliance on the core database. This drastically improves execution speed, especially at scale.
What This Means for You:
- Faster Launch Times: Campaigns initiate up to 10x quicker
- Reduced Load: Database usage is significantly optimized
- Real-Time Agility: Respond to market needs with instant execution
Advanced Duplicate Message Control
We’ve upgraded our deduplication engine to prevent the same customer from receiving repeated messages—even in complex, multi-step journeys. This reduces customer fatigue and ensures a polished experience.
What This Means for You:
- Better Customer Experience: No more repeated or redundant communications
- Lower Opt-Outs: Reduced risk of customer fatigue
- Campaign Cleanliness: Deliver with precision and professionalism
Instant URL Shortening
URL shortening has been redesigned to work entirely in-memory, avoiding slow, database-heavy operations. This means link generation and click tracking now happen instantly, without performance delays.
What This Means for You:
- Speed at Scale: URLs generated instantly, even in bulk
- Precise Tracking: Real-time link metrics without lag
- Streamlined Personalization: Quicker message readiness for launch
Live Campaign Progress Monitoring
Real-time milestone tracking is now available for campaign execution, giving both marketers and support teams greater visibility into ongoing journeys. This helps you intervene early if anything goes off track.
What This Means for You:
- Complete Transparency: Know exactly how your campaign is performing
- Quicker Resolution: Catch and fix issues mid-flight
- Empowered Teams: Support can act fast with up-to-date execution data
In-Memory User Filtering
We’ve introduced a faster audience segmentation process that runs entirely in memory, eliminating the need for time-consuming database queries. Campaigns can now be built and launched with minimal delay.
What This Means for You:
- Rapid Targeting: Segment audiences in a fraction of the time
- Always Fresh: Reflects the latest data in real-time
- Boosted Efficiency: Less waiting, more executing
Context-Aware Alerts
Our upgraded alert system delivers targeted notifications to the right teams based on issue type and severity. This ensures the fastest possible response to any campaign disruptions.
What This Means for You:
- Faster Issue Detection: Alerts route to the right people at the right time
- Reduced Downtime: Teams can respond instantly
- Operational Confidence: Stay informed and in control
Flexible Data Source Support
You can now connect and utilize multiple user data sources—like Segment, BigQuery, and custom data tables—more easily within campaign workflows. This expands your targeting power without increasing complexity.
What This Means for You:
- Unified Targeting: Reach all your users from any data system
- Simplified Onboarding: Add data sources without breaking workflows
- More Campaign Possibilities: Expand segmentation and personalization
Accelerated Campaign Analytics
Our analytics processing has been optimized for high-throughput environments with faster write-backs and reduced lag in reporting. You now get access to campaign performance data much quicker.
What This Means for You:
- Quicker Insights: Faster time-to-report for post-campaign reviews
- More Efficient Dashboards: Less lag in reporting environments
- Smarter Optimization: Make timely changes based on fresh data
Bug Fixes
WhatsApp Message Deduplication
Resolved rare cases where customers received duplicate WhatsApp messages in multi-step journeys. Journeys now maintain message integrity and improve trust.
Campaign Status Visibility
Fixed intermittent issues where campaign statuses for paused journeys were not reflecting accurately. Campaign progress can now be tracked reliably in real time.
SMS URL Tracking Reliability
Addressed an issue that caused failures in SMS link tracking under high load. URL shortening and tracking now perform seamlessly, even at scale.
Audience Filter Sync Issues
Fixed a bug where campaign filters did not refresh after new data syncs, leading to outdated targeting. Filters now align with the most recent data.
RCS Error Logging Improvements
Enhanced outbound error logs for RCS campaigns to provide better context and faster troubleshooting. Issues are easier to track and resolve quickly.