January 2025
We’re excited to introduce a set of powerful updates across analytics, messaging, integrations, and security. These enhancements are designed to help you drive more precise segmentation, deliver richer customer experiences, and manage data with greater confidence.
What’s New
FHID Encryption in CTA URLs
FHID values in CTA URLs are now encrypted for enhanced data security.
What This Means for You:
- Tighter data protection: Protect user IDs and tracking data from exposure.
- Stronger compliance: Align with modern data security and privacy standards.
- No impact on functionality: CTA URLs continue to work exactly as before—just more securely.
RCS Functionality
You can now send outbound campaigns using Rich Communication Services (RCS)—bringing richer, more interactive experiences to Android messaging.
What This Means for You:
- Next-gen messaging: Send rich, interactive messages to Android users.
- Multimedia support: Leverage images, carousels, and CTAs — beyond plain SMS.
- Increased engagement: Improve click-throughs and conversion with richer content.
RCS - ACL Integration
We’ve integrated RCS with Access Control Layer (ACL) enabling more granular message management and governance.
What This Means for You:
- Better delivery control: Govern message routing and access with precision.
- Higher reliability: Fewer delivery failures and clearer operational rules.
- Centralized message management: RCS now fully integrated into your existing governance setup.
Logical Flow in Surveys
Surveys can now support logic-based flows based on user responses.
What This Means for You:
- Smarter surveys: Show only relevant questions based on previous answers.
- Improved response quality: Reduce drop-offs by keeping surveys concise and personalized.
- Deeper insights: Capture more meaningful feedback from each user.
Rules and Thresholds [Beta]
We’re introducing a beta feature for defining automation rules and thresholds.
What This Means for You:
- Define campaign logic: Trigger actions based on user behavior or limits.
- Set thresholds: Add conditions like max sends, frequency caps, and more.
- Automate smartly: Reduce manual monitoring with dynamic, self-governing flows.
Add to Segment in WhatsApp Analytics
You can now add users to segments directly from WhatsApp Analytics views.
What This Means for You:
- Faster audience building: Create segments based on message engagement.
- Refined targeting: Personalize campaigns with real-time behavior inputs.
- Smoother workflows: Cut out extra steps in building engagement journeys.
Enhancements
FH Analytics Performance Upgrade
We’ve upgraded the core performance of FirstHive Analytics to deliver a faster, more seamless experience.
What This Means for You:
- Faster insights: Get to your data faster with quicker load times and smoother report generation.
- Enhanced usability: Navigate dashboards and filters with improved responsiveness.
- Scalability ready: Designed to support more complex reporting needs as your data grows.
Facebook Ads API Version Upgrade
We’ve updated our Facebook Ads integration to support the latest version of the Facebook Ads API, ensuring continued compatibility and improved performance.
What This Means for You:
- Seamless audience sync: Maintain uninterrupted targeting across your campaigns.
- Improved reliability: Stay aligned with Meta’s latest compliance and performance updates.
- Future-proofing: Built to support new and upcoming Facebook API features
Bug Fixes
Segment Cloning
Resolved an issue where cloned segments were not retaining key field data. Cloning now preserves all segment settings, including names and configurations, ensuring consistency across duplicated segments.
Segment Sync in Email and SMS Analytics
Fixed a bug that caused segments to not save correctly within analytics. Segment filters now save and sync as expected, ensuring accurate data use in Email and SMS reports.