February 2025
This month, we’re focused on clarity, control, and creative expression. From a brand-new journey builder to emoji-powered communication — your customer engagement toolkit just got sharper.
What’s New
Beta – New Journey Automation Canvas
We’ve launched a beta version of our redesigned Journey Automation Canvas — now more intuitive and interactive than ever.
What This Means for You:
- Drag-and-drop simplicity: Build workflows faster with an intuitive interface
- Improved visibility: Easily view triggers, branches, and actions
- Collaborate on the beta: Share your feedback to help shape the final version
Klaviyo Analytics Sync
FirstHive now supports Klaviyo Analytics syncing for campaign and audience data.
What This Means for You:
- Centralized reporting: View Klaviyo metrics directly in FirstHive
- Real-time updates: Access the latest insights instantly
- Enriched profiles: Combine Klaviyo engagement with FirstHive’s intelligence
Emojis in Communication
You can now include emojis across your communication channels.
What This Means for You:
- More expressive messages: Add personality and emotion
- Boost engagement: Improve open and click-through rates
- Wide support: Emojis work across Email, SMS, Push, and WhatsApp
Segment Push to Ozonetel
You can now push audience segments from FirstHive directly to Ozonetel for voice campaign execution.
What This Means for You:
- Faster campaign launch: Use pre-built segments instantly in Ozonetel
- Effortless integration: Direct sync with Ozonetel’s telephony system
- Omnichannel activation: Skip exports and trigger cross-channel flows seamlessly
Enhancements
Email Campaigns – Unique Delivered Now on UI
Unique email delivery counts are now directly visible in the campaign interface.
What This Means for You:
- Quick access to metrics: See how many unique recipients received your emails
- Data-driven decisions: Act on more accurate delivery insights
- No extra tools needed: Eliminate manual tracking or exports
Enhanced Reachability View in Customer Profiles
We’ve improved the Reachability View to clearly show which users are contactable and via which channels.
What This Means for You:
- Channel clarity: Know exactly how to reach each user
- Reduce inefficiencies: Avoid sending to unreachable profiles
- Smarter segmentation: Improve targeting accuracy
WhatsApp Analytics – Now Clickable
WhatsApp Analytics is now interactive, allowing you to explore performance metrics more easily.
What This Means for You:
- Explore freely: Drill down into data directly in the UI
- No export needed: Analyze performance without leaving the platform
- Faster analysis: Navigate reports with ease
Campaign Workflow Enhancements
We’ve improved the campaign creation workflow for a faster, more intuitive experience.
What This Means for You:
- Streamlined setup: Fewer steps, faster campaign launch
- Refreshed layout: Cleaner design for easier navigation
- Smoother editing: Quickly make changes without friction