December 2024

🚀 A Smorgasbord of Awesomeness

1. Cookie-Based (Non-PII) Audience Push to FB
   • Privacy-friendly? Check. Effective? Double-check. Push cookie-based audiences to Facebook without the PII drama.
2. Beta release - Division Management
   • Got multiple business units? No problem. Division Management lets you organize, segregate, and conquer with ease.
3. Manage Audience Push (Incl. Count)
   • Get full control of your audience pushes with visibility into counts. Now you know exactly what’s going where.
4. Default Personalization on SMS and WhatsApp
   • No personalization? No problem. Default Personalization is here to save you from awkwardly generic messages.
5. Logical Flow in Survey
   • Make your surveys smarter with Logical Flow. Dynamic paths for a smoother, more personalized experience.
6. Beta - Rules & Thresholds
   • Set it and forget it with Rules & Thresholds. Automate actions based on conditions and keep things running seamlessly.
7. Survey Duplication Bug Fix
   • Fixed that pesky bug where duplicating surveys felt like a game of roulette. Now it works every time.
8. Encrypt FHID in CTA URL
   • Security gets a bump! Your FHIDs now have stronger encryption in CTA URLs for an extra layer of peace of mind.
9. MFT Visibility Without Configuration
   • No setup? No worries. Managed File Transfer (MFT) is now visible without any pre-configuration.
10. MFA Enforcement Across All Accounts
    • Security isn’t optional anymore. MFA is enforced across all accounts to keep the baddies out.
11. Consent API
    • Compliance, simplified. The new Consent API makes managing customer consent a breeze.
12. WorldSwipe Communication Framework
    • Roll out global campaigns effortlessly with the shiny new WorldSwipe Communication Framework. Universal, scalable, unstoppable.

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