August 2024

What’s New? (And Totally Awesome)

1. Targeting Rule Engine

   • Say hello to the Targeting Rule Engine, your new best friend for nailing audience segmentation.
   • Custom rules, laser-focused targeting, and campaign magic. You’re welcome.

2. Security Enhancements

   • We leveled up our security game so hackers can keep dreaming.
   • Stronger authentication, tighter encryption, and no nonsense. Your data is safe with us (seriously).

3. Lookalike Segmentation (Beta)

   • Meet Lookalike Segmentation Beta, the feature that finds your customer’s twin.
   • Reach new audiences that feel like they’ve known you forever. Spooky? Nah, just smart.

4. ML Segmentation (Beta)

   • Behold the power of Machine Learning Segmentation Beta—AI does the heavy lifting so you can sit back and look like a genius.
   • Smarter segmentation, better personalization. Cue applause.

5. Cohort Mapping (Beta)

   • Ever wanted to track customer groups like a pro? Cohort Mapping Beta makes it happen.
   • Analyze, strategize, dominate. It’s basically a cheat code for retention.

6. Smiley Option for NPS Survey

   • Surveys just got happier! The Smiley Option for NPS surveys is here to brighten your customers’ feedback.
   • Because who doesn’t like a smiley face? Monsters, that’s who.

7. Integration Enhancements: ACL SMS

   • We souped up the ACL SMS integration for smoother, faster messaging.
   • Your texts just got slicker, and we won’t even take credit for your awesome open rates.

Questions? Love it? Hate it? Hit us up at support@firsthive.com.

We’ll pretend we don’t take feedback personally.