Previous releases

FirstHive Quarterly Updates Consolidated:

2023-Q3

Enhancements:

Rolled out first-party lookalike modeling for all customers
Enabled Whatsapp fast sending route
Added Whatsapp manage campaign unique check
Added exclusion for Whatsapp subscription in campaign flow
Added automation source change in edit flow
Implemented secure HTTPS-based short URLs
Enabled audience push to S3
Added A/B testing for SMS and Whatsapp campaigns
Added wallet summary dashboard with opening/closing balance
Enhanced Insights dashboard in Beta mode
Updated settings for iOS user consent

Bug Fixes:

Performance optimizations for FH site and mobile Analytics
Fixed FH Central report optimization
Optimized slow queries
Various bug fixes for new design system

2023-Q2

Enhancements:

Rolled out new Design System with new UX for Beta customers
Extended Send to Unique Recipients across SMS and Whatsapp channels
Added user toggle for new design system experience
Improved segment count performance
Enhanced backend monitoring of services
Added ‘Pause’ status to campaign alerts
Launched Beta version of FH Insights Dashboard
Added Force Stop status to campaign alerts
Added automation journey functions
Added ‘Begins with’ and ‘Ends with’ conditions in segmentation

Bug Fixes:

Fixed automation dashboard bug for templates used across journeys
Various bug fixes for the new design system

2023-Q1

Enhancements:

Set static segmentation as default option
Added LinkedIn audience push
Implemented email alerts for quiz trigger failures
Updated popup script for single page applications
Added auto-cancellation for unprocessed Razorpay orders
Added real-time Paytm order status updates
Enhanced interaction timeline
Added Short Summary card
Added unification filter for null values
Improved SMS Analytics
Implemented SMS Batch processing

Bug Fixes:

Multiple bug fixes and optimizations
Fixed MySQL connection timeout issues in campaigns and automation

2022-Q4

Enhancements:

Introduced FirstHive V2.5 with new design system
Added specific click conditions in Automation
Added null condition in Segment
Optimized Customer Profile Dashboard
Added rounding to two decimal points in analytics
Added segment reactivation feature
Modified master exclusion process
Added DOB functionality in segments

Bug Fixes:

Various performance optimizations
Fixed segment creation performance
Optimized internal campaign dashboard
Implemented 194R tax law deployment in Worldswipe (Variants 1-3)
Improved Short-URL creation
Enhanced temporary tables lifecycle management

2022-Q3

Enhancements:

Implemented internal campaign monitoring dashboard (Phase 1)
Added subject and sender ID in preview
Added SMS usage report
Implemented code refactoring for automation and campaigns
Enhanced analytics query optimization
Implemented batch processing for improved campaign sending
Split tracking links to dedicated web server
Separated web and mobile tracking to dedicated server

Bug Fixes:

Optimized Automation performance
Fixed Twitter API streaming issue
Improved segment refresh performance

2022-Q2

Enhancements:

Optimized FH Central dashboard loading speed
Added Zoho CRM integration for lead nurture campaigns
Added A/B testing for email subject lines
Added master exclusion page
Made URL optional in mobile push

Bug Fixes:

Improved campaign performance through DB optimization
Refactored code for SMS channel
Fixed Email unique user flagging
Fixed Automation exclusion list
Fixed Multiple clicks tracking
Fixed FB audience push
Fixed Advanced email template builder
Fixed missing DB field condition in Automation

2022-Q1

Enhancements:

Added SMS activity to Customer Profile Dashboard activity feed
Added display of automation repetition balance count
Enabled Whatsapp media support (images, videos, documents)
Added Pause/Start functionality for Web Push campaigns
Added Whatsapp campaign scheduling
Added Email activity feed
Added Exclusion count in Email Analytics
Enabled DOB Automation to check birth year
Added front-end settings for incremental/complete segment reoccurrence

Bug Fixes:

Optimized data preparation queries for faster response
Removed expired schedulers from DB
Enhanced database indexing for faster query execution
Fixed Zero/Null Balance display in warning emails
Improved SMS campaign performance in automation
Optimized SMS sending with multi-threading
Optimized exclusion list scrubbing time
Optimized segment query refresh for tags

2021-Q2

Enhancements:

Enhanced Twitter Ads functionality
Added Whatsapp and App Push channels to Automation
Increased XLS/CSV upload limit to 10 MB
Upgraded Facebook Marketing API versions
Validated Facebook Conversion API
Added automation filtering by status

Bug Fixes:

Fixed Automation bugs
Fixed special character preview in Hyper-Personalization
Fixed Scheduled campaigns
Fixed Bounced data in Email campaign
Fixed Whatsapp Hyper-personalization

2021-Q1

Enhancements:

Updated Facebook APIs
Optimized segmentation module
Updated Bulk API for Email, SMS and WhatsApp
Added Email ID based campaign lookup feature
Re-enabled A/B testing
Added Publication list under ‘Unsubscribe’ with selective unsubscribe options
Added template ID field in SMS template for TRAI compliance

Bug Fixes:

Fixed FB Audience push issue
Fixed Campaign name special character handling
Fixed Exclusion list in Email Campaign
Fixed special characters in subject field
Fixed Unique users list in Campaign shoppers list
Fixed cc and bcc functionality
Fixed SMS campaign scheduler
Fixed customer count in SMS campaigns
Fixed SMS Campaign Analytics
Fixed email campaign editing options
Fixed Whatsapp Analytics accessibility
Fixed Push banner issues
Fixed Unsubscribe count in Campaign Analytics
Fixed cloned segment condition issues
Fixed Validation/Activation Link problems
Fixed Domain Validation for sender email personalization
Fixed system Generated tags in CPD
Fixed web push cloning and content updates
Fixed Automation Analytics
Fixed Site Analytics Datalist mapping
Fixed Web Push targeting and duplicate prevention
Fixed Whatsapp-related issues (user count, scheduler preview, post-execution messages)
Fixed Password setting
Fixed Domain Validation mails
Fixed Segment creation
Fixed Response date/time in Automation Analytics
Fixed Large Size Campaign Audience issues
Fixed Web push pop-up

2020-Q4

Enhancements:

Added option for identity vs. persona-based communication
Implemented Date Filter and Search tools in ‘Manage Segments’
Set up default footers for emails based on account and sender ID
Added personalization for Whatsapp Channel communications
Prevented segment deletion when assigned to automation
Improved bulk email sending speed
Added FirstHive and Brand identification numbers in worldswipe reports
Modified method to fetch opens and clicks on SendGrid
Added Chatbot Channel for campaign design
Added user list view across metrics in Automation Funnel Analytics
Enabled pushing user lists from Mobile Push Analytics to Segments

Bug Fixes:

Fixed DB field auto population in Automation
Fixed Open & Click data count issues in Webhook

2020-Q3

Enhancements:

Mobile Push Campaign performance enhancements
Clone Automation functionality
Worldswipe Add/Delete Points API enhancement
Integration with Zalo Communication Channel
New Earn Campaign report in Worldswipe CPM login
Enhanced Mobile Push Analytics to provide Unique Sent & Delivered
Improvements in Hyper personalization module
Addition of Whatsapp Channel in Automation
Extended Hyper personalisation functionality to SMS
Introduction of hybrid earn module in Automation
FirstHive Reward Push API enhancement
Allow CSV input while sending test communication
Automation performance improvements
Added feature for updating default values in HyperPersonalization
Implemented multiple sender IDs in campaign module
Added Sender Id Personalization
Built support for multiple FCM keys across mobile platforms
New visualization dashboard for journey automations
Added ability to define multiple attribution models
Comprehensive template builder add-on module
Added mail preview functionality
Enhanced bounce reports via SendGrid ESP

Bug Fixes:

Resolved duplicate segment names issue
Fixed intermittent duplicate email sending issue
Fixed UTM parameter issue

2020-Q2

Enhancements:

Added functionality of storing all campaign images in a single folder
New integration: Value First SMS
Code/Coupon generation API enhancement
Worldswipe Merchant Access enhancement
Worldswipe security enhancement
Worldswipe stock management enhancement
Integration enhancement for FB lead ads

Bug Fixes:

Multiple Automation bug fixes

2020-Q1

Enhancements:

Improved loading speed of the Catalogue page
Fixed navigation to keep scroll position when revisiting pages
Improved UI by not showing shipping details if address field is empty
Added QuickBooks Changes

Bug Fixes:

Fixed MySQL connection challenge